Blog: Don't Settle for a Template Website

WordPress developers often use templates or themes. But these lack identity. Increase your reach and SEO with a bespoke online experience.

Introduction

Two women looking at a website on a MacBook Kobu Agency - Unsplash

Many WordPress developers use templates or themes, as they're quick to set up and easy to customise. However, they lack identity.

Your customers deserve a website which is built around your brand, and for this, a bespoke website design is key.

Less Now, More Later

Choosing a WordPress developer usually means you'll pay less for your website, but it also means you could rank lower in search results, and give customers a sluggish and clunky browsing experience. This translates to reduced sales, and therefore reduced income.

Speed is definitely a ranking factor? YES. - John Mueller, Google 2019

Bespoke web design increases your reach, and increases the likelihood of customers remembering your business. This is because your website is designed fully around your brand. Visitors will remember your business in the future, because they recognise your business from your website. And if you offer them a great experience online, they'll have an even better impression.

Decrease Your Bounce Rates

The probability of bounce increases 32% as page load goes from 1 second to 3 seconds Bounce rates increase with load time - Think with Google

As well as providing the memorability of your brand, a website built-from-scratch will perform much better than a site built from a template. Users hate waiting - an average page visit lasts less than 60 seconds - so your website needs to show the content your visitors want to see, as fast as possible. If your site doesn't quickly provide your visitors with the content they want to see, they're unlikely to return.

There have been studies by Akamai who found that two seconds is actually the threshold for e-commerce site acceptability. Meaning that that’s what users like to shop with. At Google, we aim for under a half second. - Maile Ohye, Google, 2010

WordPress websites often can't do this - they're loaded with unnecessary scripts, images, and additional data. However, a customised solution comes with no bloat, meaning your website won't be slowed down by anything but your users' internet connection (and they're used to that)!

Cutting Corners

As well as missing out on speed and SEO benefits, WordPress websites tend to cut some corners. Header menus might not work with browser features (read: JavaScript) disabled, and some buttons might be a little off-center. Not to mention that responsive design is often an afterthought, as WordPress developers scramble to find a responsive theme to run your website on.

With a bespoke website, you can be sure that every inch of your site performs perfectly, and looks beautiful on every device.

It's even possible to design websites for use on smartwatches. We live in a crazy world.


So... Where Do I Apply?

It's easy to get a bespoke website to give your business the attention it deserves online. Get in touch, and let's work together.